By Gigi DiGiacomo
Edited by Kristine Moncada, Craig Sheaffer and Nicole Tautges
“Marketing is one of the most difficult parts of any farming system” says Jay Peterson, a transitioning farmer. Peterson believed that he could make more money growing organic grain than continuing to produce conventionally. But the three-year transition period, when growers cannot sell their crops on the certified organic market and do not receive the price premium, serves as a significant barrier to growers considering transitioning.
With almost assured lower yields and increased weed pressure, Jay Peterson is uncertain which strategy to use to become certified organic.
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You may cite this publication as:
DiGiacomo, G.2017. Marketing Transitional Grains. A Decision Case Study in Principles for Transitioning to Organic Farming: e-Learning Materials and Decision Case Studies for Educators. K. Moncada, C. Sheaffer, and N. Tautges (Eds). University of Minnesota, St. Paul, MN.